COMMERCIAL POLICY - Commercial policy review and recommendation for policy adjustments by prioritized customers and drive customers to support implementation of the company growth strategy
CAMPAIGN PLAN - Campaign plan actions matrix, Campaign plan calendar with support tools.
What does GTM brings
Prioritize growers’ segments to define where to focus in the coming years
Understand growers needs and pain points to develop a more differentiated offering and sales speech
Identify key distributors and adjust service level to support growth throughout the value chain
Provide a clear view on sales and marketing actions, to help in coordinating and preparing an efficient campaign
Provide marketing and sales tools to make GTM a sustainable approach over time
Define business criteria to follow and measure business growth impact and ROI